You’ll Take Great Joy in Descending Down No Joy’s ‘Hellhole’
There's a certain magic inherent in a kid learning to record themselves for the first time. After graduating from doodling and building Lego structures, playing around with a home recorder is a pretty easy and efficient way to express emotions.
No one knows this better than No Joy frontwoman Jasamine White-Gluz, who used the medium a lot as a kid. "I was always playing around with musical instruments, and was obsessed with photography and videography," she says. "So, naturally, I attempted ... making my own music videos. Our family had a home camcorder — you know, those huge JVC ones you had to carry on your shoulder. Since this was way before computers, editing my 'movies' required some pretty crude methods, like on-camera pause / record or filming off the television screen."
The vocalist's history of playing around with said camcorder has inspired the band's new video for "Hellhole." The song comes off of their most recent EP, Creep, which dropped earlier in the year. A video showing White-Gluz at a young age ties in well with what the EP does for the band: showing how much they've grown in a relatively short amount of time. The lush and beautiful atmospheres of past records More Faithful and Wait to Pleasure find themselves stretched out and distorted in new ways here. While there's still an arresting beauty to be found on "Hellhole," its strength comes from contrasting with spookier, darker sections — White-Gluz utters deep "ooohs" that send the guitars into heavier riffs, yet allow them to surface for air. The light and dark ties in well with the images she shot at a young age — innocuous clips of Mickey Mouse and flashing lights become weird and surreal in this new context, as if she was knowingly paving the way for the future all those years ago.
"I found a stack of old VHS tapes recently and stumbled upon one where I had tried to create my own video to Sheryl Crow's 'All I Wanna Do,'" she says. "In my head, the video made a lot of sense. Taking a look 20 years later, I can see the gap between where my imagination left off and technical inefficiencies lay. I put some of this footage to the No Joy song 'Hellhole,' and it synced up so perfectly that there was no way I wasn't going to use it as a video. All these years later, my little music video finally sees the light of day!"
Watch "Hellhole" below, and get the Creep EP.