Michael Collins, is a man of many projects: Run DMT, Salvia Plath, Silk Rhodes, and now Drugdealer, his freak-folk alter ego. Earlier this month, the songwriter dropped the project's first full-length statement, The End of Comedy: a starry-eyed (and star-studded) collection of limber, laid-back Americana that features guest appearances from Weyes Blood and Sheer Agony. Collins teamed up with Ariel Pink on the record as well, and today he's shared a visual for their collaborative track "Easy to Forget." 

Directed by the artist himself, "Easy to Forget" follows a Bible-loving, chain-smoking woman portrayed by Christiana Von Neissen, whom Collins randomly met at a Los Angeles bar. She drives around town in a creaky, messy car, leering at passersby every so often. (Alas, Pink doesn't make an appearance.) We never witness the conclusion of her outing in the automobile, but I'd venture that, like its title suggests, "Easy to Forget" is just another day in wacky ol' L.A. Watch below, and scroll down for Collins' statement on how the video came to be, and what that mysterious lady really means.

Drugdealer's album The End of Comedy is out now via Domino.

Michael Collins on "Easy to Forget" and its accompanying video:

I had this chord progression that I came up with right after I moved to Los Angeles three years ago, and then ended up writing it into a full song with Ariel [Pink].  It was one the first things that felt seriously indebted to simply being on the West Coast, and specifically recalled a sound from Los Angeles that I was always into. In L.A., you often meet people who are actors on the street - Uber drivers, waiters, valet, musicians, etc. We met Christiana Von Neissen (the actor in the video) this way - she was working at a bar.  Immediately, she engrosses people in fabulous wandering storytelling, and sort of embodies a spirit of L.A. that I've come to love. I like videos that are more about setting a stage than coming up with tangential narrative to explain music; basically portraiture. We worked with her, a tour van, then we dressed and filmed two other people (Shags and Ben) who worked heavily on the album.”